These are often called “vanity metrics,” which means they have nothing helpful to tell you about the campaign. The strategy seems like such a simple idea. Tools to help your PR and Marketing department build activiations to influence today’s modern consumer. This article has been contributed by Anna Medina. Related: How to Get Traffic & Leads with Content Creation. With a prevailing majority of users – over 45 per cent – aged between 20 and 39, it’s a perfect platform to target Millennials. Include information about previous influencer campaigns. 1. Who Are We? Influencers can get you a lot of promotion and visibility, especially those related to your target audience. Let your influencer knows exactly how the influencer campaign aims to hit your marketing goals (in which context and for what purpose) I’ve been following your [blog, Instagram, YouTube, etc.] Another great thing about this post is that the campaign makes it easy to try the product. Now you know how to sell more with influencer marketing. 2. _____ CAMPAIGN BRIEF TEMPLATE. Channels, Deliverables and Timeline Give an overview of: It will help the influencer understand how you prefer to communicate with customers. The influencer is much more likely to agree to collaborate if you have decent branding (strong visual identity, user-friendly website, etc.). Download a free influencer brief template and simply add your campaign objectives, expectations, guidelines, and expected deliverables from influencers. Stay in the loop of all the latest in fashion, luxury and beauty with our newsletter. Good creative briefs equip influencers with everything they need to deliver based on your goals. The brief for an influencer campaign can be everything. 3. Related: A Guide to Storytelling for Designers & Business Owners. Measure, optimize and connect with the industry’s first Brand Performance Cloud for fashion, luxury and beauty executives. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. You understand what products and content work best. It made vertical video popular again and enjoys 800+ million active users around the world. Image source: The State of Influencer Marketing 2020: Benchmark Report. the number and dollar value of sales made on your landing pages, meaningful engagement like comments and link clicks. Absolutely. A well-known photographer, Jesse Driftwood, shares his story of choosing a career in this Instagram post. What products or services do you need to promote and with which content? If your campaign goal is to showcase your products in the market, this is the right kind of strategy. The influencer presents the story in a really simple yet relatable way. Target Audience With Driftwood being a micro influencer, his audience is very engaged and likely to try Audible. If the influencer is to deliver great results for you, they need to know what you need from them. The guide also includes a template for creating the perfect influencer brief, in order to reduce content revisions and provide full campaign visibility from the get-go. Brand storytelling is a powerful customer acquisition and marketing technique that pairs perfectly with influencers. However, as of 2020, brands are measuring success against campaign goals and are using more tangible metrics. Hope you’ll keep them in mind the next time you’ll decide to go for an influencer campaign! Take a look at the Disclosures 101 for Social Media Influencers, FTC’s guide to influencer campaigns. 8 Influencer Campaigns and Templates to Complement Your Influencer Marketing Strategy. Influencer Marketing Ultimate Guide [+ Campaign Brief Template], Instagram star with 2.6 million followers, generate a return of up to $6.85 for every $1 spent, Branding, Identity & Logo Design Explained, Branding Explained: A Complete Guide to Creating a Memorable Brand, How to Get Traffic & Leads with Content Creation, The State of Influencer Marketing 2020: Benchmark Report, positive reviews influence 91 per cent of online customers, A Guide to Storytelling for Designers & Business Owners, one post from Loren Gray’s recent campaign with Chipotle, Disclosures 101 for Social Media Influencers, Most Common SEO Mistakes Made By Beginners (And How To Avoid Them), 10 Best Apple Cable Charger Alternatives/Replacements, Top 15 Best Blackletter & Gothic Fonts for Designers (Free & Premium), JUST Branding Podcast – Best of Season 1 (2020), How to Use YouTube to Grow Your Business in 2021, Branding, identity & logo design differences explained. Describe how you will compensate the influencer for their cooperation. Measure your performance and benchmark brand initiatives against industry standards. Results Not so fast. An influencer campaign brief outlines the campaign objectives and overall expectations for the influencer and for your company. Provide them with images, social media posts, or articles from your business blog and other content that the campaign might benefit from, Always offer to give feedback on the content created by the influencer. Influencer Campaign Presentation Free Google Slides theme and PowerPoint template. Even an Instagram star with 2.6 million followers isn’t always able to sell as little as 36 t-shirts. These content types are the most effective, sales-wise: An influencer can show how your product can help solve a typical problem their followers have with a blog article. For example, “Women aged between 25 and 35, interested in the latest graphic design trends in the U.S.”. Marketing Materials Aug 29, 2016 - Marketing Brief Template: Download a free brief for influencers creative partnership. Creative freedom matters to them. The last thing: don’t treat your brief as a static document. In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. to. long-term partnerships with an individual or group of influencers. It outlines the client’s vision and ensures that everyone is on the same page. Maybe it is improving brand recognition or getting people to sign up for a trial of your services. Fortunately, we made a template for you to help you get started. Just one post from Loren Gray’s recent campaign with Chipotle, for example, has amassed 724.7K likes and more than 5,000 comments. If this is your first influencer campaign then, in all likelihood, it won’t be your last. There are nice tools like Buzzsumo and Mention that automate this process. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. Let’s ensure that you have a good chance to get nice returns like this. By the time you’re done reading this article, you’ll be ready to make the right steps to building your brand with influencer marketing. Give an overview of: 4. No worries, though. Even though a majority of marketers believe influencer marketing is a viable tactic, it's still incredibly challenging to report accurately on influencer campaign ROI. Since positive reviews influence 91 per cent of online customers, you should definitely have them. The brief depends on a lot of factors, but it should answer these essential questions: These are the essential points to cover in a brief. At its core, influencer marketing is about building relationships with individuals that can share your … Campaign Details (continue) Hashtags and brand handle to include: Make sure the influencers tag your brand, and/or include a unique hashtag for your campaign. Have no in-house copywriters to take care of that? Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an Influencer Brief Template … To make your partnership work, you need to have your brand ready. This video review from Jon Rettinger, a popular YouTuber who makes tech reviews, is a good example: IGTV is another popular source of video-based product reviews. An influencer is likely to propose to you some ideas on how to create reviews. 1. Who Are We? and I’m consistently impressed with it. 1. See more, The platform that helps influencers connect with top brands for campaigns & collaborations. How are you going to measure the performance of the campaign? 7. Many young people can relate to this experience, agree? That makes sense, yes, but the fact that the influencer “rules” doesn’t mean he or she is the best for you. Provide a quick intro to your company. Easy, follow these steps. What do your company expect from working with online influencers? Learn more, The private fashion community where brands, media and retailers connect to share content. But only a few really know how to benefit from it. What content you want them to publish (deliverables). 1 Company Name Influencer Marketing Brief 2 Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns. With this template, you can: Ensure your influencer marketing campaign’s success Prevent any misunderstandings between your organization and the influencer Give an influencer a clear direction to creating content Save yourself time and effort When you write a good PR brief you are making it easier for your PR agency to deliver some of the most common benefits with PR activities:. This template will help you fill out all the necessary information to making your Influencer campaign a success. Fingers crossed for your success! Influencer marketing is a marketing strategy whereby a brand partners with a person to act as a thought leader and impact the buying decisions of a specific audience. In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, luxury and beauty. It outlines the brand’s vision and ensures that everyone is on the same page. The influencer might think of ways to place your brand or product in the lives of their followers and show how it can help. Unfortunately, it’s more complicated than that. These four points should give you quality options to choose from. With this free Marketing Brief Template, you can quickly and easily draft marketing briefs without ever having to start from scratch. About us About our Product Links 3. You contribute your content ideas and suggestions (in many cases, it’s necessary if the product is complex; the influencer might need help with learning about it), Content gets approved and published faster, An influencer can teach you something new about the target audience. Everyone’s talking about influencer marketing these days. This template can help you vet potential influencers to make sure they’re a good fit for your brand and objectives. Provide a quick intro to your company. Give tips on how to handle the campaign, e.g. He uses his partner – Audible, a company selling audiobooks – to listen to various professional books to make a better choice. Campaign Goals Influencer outreach is critical for any content marketing campaign, ... Influencer mention template. Free Marketing Brief Template for an Influencer Campaign 1. Call to Action: Is there a link influencers can include to your website? Download your customizable creative brief template designed to serve as the blueprint for your next campaign. But writing a brief for every new campaign eats up time you simply can’t afford to lose. Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer is going to need compensation. In this comprehensive guide, we walk through the steps in creating a successful campaign, from approaching and briefing influencers to communicating and relationship-building. Channels, Deliverables and Timeline Successful influencer marketing campaigns generate a return of up to $6.85 for every $1 spent. It’s a very important document that serves as a campaign roadmap for the influencer. Influencer Campaign Goals Slide. Here’s a campaign brief template for you to use. Establishing clear communication with the influencer is crucial for a successful campaign. An influencer marketing campaign brief will help you reduce back-and-forth with brand partners as it’ll answer most FAQs. Campaign Goals Describe the goals and objectives of the campaign. I mean you partner with someone, sign an agreement, and have them promote your products. In fact, that’s one of the reasons many brands prefer micro-influencers. A marketing brief can make or break your campaign. An influencer marketing proposal template can help you set up your marketing campaign, manage it, and present it to stakeholders. And while we created our template before the pandemic, you can still follow our guide and adjust it as you see fit. An Influencer Marketing Brief is a form or a template, which can be used multiple times in approaching Influencers for a certain campaign. Give it a try if you can, but never dictate your requirements to the influencer! That’s why I recommend going over this essential branding reading (if you’re already sure your brand is super awesome, skip it, the tips are next): Okay, so how do you hit the ground running with influencer marketing? What are the primary and secondary goals for the campaign? See all clients & partners. We provide easy-to-use brief templates to brands, which are tailored to different campaign goals and social media channels. Eliminate inefficiencies, maximize the availability of your assets and reduce time-to-market. Here are this year’s most popular ways to measure success of influencer campaigns, according to The State of Influencer Marketing 2020: Benchmark Report. But let me tell you why you should participate in creating content: Besides, the influencer would be much more committed to the success of the campaign if you show a desire to help them. Subject line: [Influencer’s Name], would you like to be our brand ambassador? Participate in content creation using a shared account on a graphic design platform. Creators defined their number one challenge when working with brands as ‘unclear creative briefs.’ When it comes to executing a successful campaign partnership between an influencer and brand, communication is key, but clear communication is essential. As it is a planned effort, it is very important you learn how to write a Public Relations Campaign Brief for a PR agency, PR consultant or PR freelancer in order to get the specific results you want.. Their audiences are smaller – between 1,000 and 100,000 – but much more engaged and interested in buying. Understand the brief in the influencer marketing proposal template. Create a template. 4. Once you’ve featured an influencer in your content, you have to make sure they notice. Describe the goals and objectives of the campaign. Some brands make a mistake by focusing on the wrong things when measuring campaign performance. 2. Have your influencer teach viewers how to use your product to solve a problem and explain why they like it. The point is: never rush into something as tricky and complicated as influencer marketing. Free Influencer Marketing Creative Brief Template (Google Doc). Establishing clear communication with the influencer is crucial for a successful campaign. Campaign Brief 2. Most brands in the fashion, luxury, and beauty industries stated that they see the most return from long-term partnerships with an individual or group of influencers. Especially if you’re selling to Millennials and Generation Z. Content frequency, e.g. Step 3: Campaign KPIs and Goals. The guide also includes a template for creating the perfect influencer brief, in order to reduce content revisions and provide full campaign visibility from the get-go. If you’re wondering if you have to search for influencers manually, no worries. The Complete Guide for Digitizing Your Product and Collection Launches. How hard could it be, right? 8. Image source: The State of Influencer Marketing 2017. Provide links to materials (or attach files) with your branding guidelines and other marketing content. Don’t forget #ad in order to comply with FTC’s influencer marketing guidelines! The content doesn’t have to be brand-focused, of course. Dos and Don’ts Some of the most followed accounts include Loren Gray (45.9 million followers) and BabyAriel (34.4 million). You may wish to cite other campaigns you find inspiring. BENEFITS OF A INFLUENCER BRIEF DOCUMENT / TEMPLATE. Use Beautiful.ai’s influencer marketing proposal template to: Outline and explain your campaign goals, objectives, and target audience Describe how you will measure the results, e.g. Ensure you read your prospective client/brand's brief and campaign goals and then come up with a strategy to meet the brief and deliver the ROI outlined in your influencer proposal template. You just learned the basics of the strategy and got some pro tips and tools to make it work. In fact, studies have shown that “creating authentic content about brands” was the top benefit of influencer marketing. In years gone by, limited experience led businesses to measure success of influencer marketing campaigns using metrics such as views/reach/impressions and engagement. Over 1,000 brands & agencies worldwide use Launchmetrics technology and data insights. Altogether, the campaign has attracted 500+ million views, becoming the best performing branded challenge in the U.S. (yes, the influencer’s followers were quick to pick up her idea of dancing and posted their content with the hashtag #guacdance). ‌ Download Influencer Marketing Template So, TikTok is definitely worth the try, and the tips you’ve been reading in this post totally apply there, too. In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year. If the influencer agrees to co-create content, you can: Co-creation of content is a win-win strategy because you can learn a lot from each other. Industry terms and definitions to stay updated. 6. Read on to see the highlights or download your free Social Media Campaign Template … Need help with getting it done the right way? 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