Brands are only interested in working with people who influence active audiences. A developing relationship with a larger brand may look as follows: In approaching a brand, the biggest tip that I can give you is to put yourself on the same side of the table as them. This method may require more effort and, sometimes, money but it gives a chance to be noticed by potential partners. But brands with this mentality will feel the sting afterward. Or they can choose to approach an influencer management agency. It’s super important to show that you have already taken the time to think out concepts and break down how you can help the business shine. Doing that, chances are higher that your letter will get to the right man. There’s no single “perfect” micro-influencer for every brand or campaign. However, there is always someone who you need to introduce yourself to and generate a small talk with. 2 or 3 paragraphs are enough for the first message. Their activity in your account is. A call to action: Finish your message with a call to action. Why would the influencer be a great ambassador for your brand? Individual approach and tailor-made emails work out almost always. Search here to find what you’re looking for…, Instagram with Intention (for the over 35s). Include a direct link to your Instagram and blog, not to a press page —don’t make them have to … Even if it is the first time you are going to reach out to brands, do not be shy, be confident! All of those ideas are low cost in terms of time and investment on both sides, so it’s a win win. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Working with larger brands – an approach by you. At this stage, all you have to do is to work at and hone each item that I am going to list below. What is more, later you’ll be occupied with a myriad of collabs to handle, and will not have enough time on a media kit. Collaboration with brands is a business, so be prepared to communicate with their representatives in a formal style but keeping the tone warm and casual. You could then feature the event on stories. If you want to enter this arena, my advice is to be open with others and to share, share, share. On the surface, it might seem like influencer marketing is just about having an influencer make a post or two and you’re done.. Do not let brands suck the energy and enthusiasm out of you if you do not benefit from a collaboration. Besides personal traits, you need to familiarize yourself with expert tips to look like a pro in your letter. If a product is really not to your liking, if you don’t think that you can do it justice, or if you want to trial it for a period of time first, don’t be afraid to have a conversation around that too. They say: “First you work on your portfolio, and then it works on you!” That’s true but, at the same time, it doesn’t mean you need to agree to work with brands for free. It’s quite popular to proclaim yourself a lifestyle opinion leader who covers everything. I do not mean bombing in direct messages every other day. Having invested in a brand, having tagged them in your posts, having talked about their products and how much you love them, you may want to pitch a brand to see whether they are looking for Influencers to work with on a more formal basis. If you do everything in the right way, and your audience positively reacts to your activity, the brand will notice you. Familiarise yourself with current rates that influencers set via this link. Is it possible to enhance your position and prove yourself even brighter? Find the tips on how to create a media kit, the tools you can use for making it as well as excellent examples of media kits made by other influencers via this link. Keep in mind: waiting for a response is quite a nervous thing. Here, a question could work well (eg. Sit back, and prepare for a new round in your life as an influencer who has turned his passion into a brilliant career! There’s room for everyone at the table! Instagram can provide a direct route to a brand’s social media team and you can easily drop them a message, asking for the email address of the PR team. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. In my last post I offered guidance to small brands on how to approach Influencers, with a view to working with them on a gifted, or paid, basis. Well, you are in the right place. While it’s undeniable that with the advent of social media the phenomenon reached a new level, brands have a long history of trying to influence people’s purchasing decisions.. For example, back in 1931, Santa Claus himself stopped his sleigh for a quick drink of … It’s obvious that mistakes and misprints are inadmissible. This suggests that you keep an eye on the activities of brands and are interested in their latest products. Take the initiative and connect with brands! A person who does not ask for compensation for his time, effort, and ideas seems strange, you know. In general, brands will want to know things like, top audience locations, average age groups and gender split - all of which is automatically updated on your free ZINE media kit. The brand benefits as, provided that it chooses its Influencer wisely, it has direct access to its target market and ideal customer. To me, style and fashion should be accessible to all. It’s important to be authentic and stick to your brand voice to become an influencer. Is there an exclusivity clause and if so how long does it run for? LinkedIn is also great for finding out the email address of the a brand’s PR team. Register in our influencer network! The competition is quite tough but you need to do your best to beat the odds. The more that you give out, the more you will get back. Choose your course and stick to it. Why the confidence? Reverse your thinking to arrive at your answer. They are the influencers that the masses recognize. In theory, a person who spends a lot of time on Instagram and sets the sights of getting a job there should know how to make his digital face shine. And here we are moving to the next tip. By the way, Instagram Stories are usually cheaper than a post as well as a video review is obviously more expensive than an ordinary post. 1. Follow Styleguile on bloglovin so that you never miss a post! For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach … This site uses Akismet to reduce spam. At present, the number of followers is not crucial. In addition, your audience expects responsibility and respect from you. 4. There is nothing to worry about there. ). That’s definitely a perk to collaborate with brands, become reputable, and make money on it. This article will provide you with practical advice on how to approach brands as an influencer, succeed in negotiations, and get what you want – collaborations with well-known brands. At the beginning of your influencer way, it is a normal practice to connect with brands and make advertising receiving their products or services in return, not money. It’s also possible for brands to make an approach to you. Influencer marketing originally emerged as a marketing channel where brands were looking to leverage influencers with large audiences to incite word of mouth marketing as well as amplify the brand’s content. Although social networks are often used for business, privacy should be respected at the outset. They can choose to self-manage the relationship. Start writing product reviews in your account, mention the brand in texts and tag in your photos, leave comments under their posts, etc. For brands, these can be a cheaper get: If you booked an influencer who had 150,000 followers in January but grew her following fivefold during the year, you’re still locked in at the cheaper price. Brands sometimes ask for these from you. I highly recommend starting elaborating it asap. A rough copy is several times better than last-minute ill-considered writing. Or what about holding an event and inviting some customers along for the night? If you are keen on the brand and want to market yourself to it in spite of everything, send one more pitch in one month. It will show your genuine interest in the brand and definitely play into your hands. You need to briefly, quickly and intelligibly tell about yourself, your services, and demonstrate that you are a good fit. It’s important to understand how the campaign process typically works, from the brand’s perspective. For examples, if you own a soap company, start following Instagram hashtags like #soap #soapmaking etc. If you find at least one useful piece of advice that resonates with you – don’t be too lazy to put it into practice. If you are here, I guess this kind of activity also sparks the light in you, and you are puzzling over how to get first paid partnerships. Copyright © 2019-2020. They are full of opportunities, especially for beginners. Regarding the latter, it seems that every other person on the Internet is an opinion leader now. Respect the time of an addressee, and try to convey your message quickly. Briefly, this is a CV for influencers. Never approach a brand for a sample, and then refuse to uphold your end of the bargain, whatever that may be. Thousands of followers and likes add your value, of course, but the engagement rate is the king. Share your thoughts, news, expert opinion, if there is one, tell stories. Perhaps, your mail has lost among other correspondence or a person just didn’t have time to become familiar with it carefully. In a word, show that your followers take action. Keep in mind: the market is small. So it’s not a case of “I want to work with you, what will you give to me?” It’s more a case of “I would love for us to work together, how could I best support you?”. Always keep in mind that the person who is reading your letter will find out about you only the info you have written in it. Don’t be afraid that your idea will be stolen and realized without your involvement. I post outfits, write about brands, test the trends and cover lifestyle too. Does the post need to be approved and if so when should it be submitted? They should be short, sweet and to the point. Where can you find brands to work with? Despite this, get ready that brands will ask you to send them statistics and, perhaps, illustrative examples of your successful influence. Describe your vision of cooperation and give some ideas on how you can promote a product or service in your content. Avoid Instagram comments as your outreach channel. Learn how your comment data is processed. “Live” communication under your posts allows people to conclude about the activity of your audience, and what impact you have on it. Most Influencers work really hard for several years before they even get a whiff of a paid collaboration. Thank you for reading oh and if you would like to sign up to my weekly “Love Letter Straight from the Heart” you can do so HERE. Working with larger brands – an approach by you. Working with larger brands – an approach by the them. The thing is the direct of the brand might be overloaded with messages, and yours will simply not be noticed. A pitch is an email that introduces yourself as an influencer, explains who your audience is, what you like about the brand, what you hope you can deliver for the brand and what the brand can gain. I really hope that this post  on how to approach a brand if you are an Influencer is helpful and if you have any questions, you know where to find me! Think carefully whether your audience is suitable for this or that brand, review what influencer marketing collabs they have already realized, and with whom, what content could you produce for them. Some of them demand to have not less than 500 likes when others want you to present realized collabs. Many brands want to approach influencers who have large fan followings. Let’s take a … Think well what brands you want to be associated with and define whether they do not contradict your global values and blog topics. Reread and edit your emails a couple of times. There is no need to agree to the first collaboration that comes across if it does not move you in the direction you have chosen for your personal and professional growth. It’s necessary to understand that only one of them can make you its ambassador. And just like there’s no quick and easy way to becoming a professional blogger, there’s no quick and easy way to landing paid brand collaborations. It’s a nice gesture and one that is always appreciated. To cut a long story short, you are not obliged to work for free. All rights reserved. Just be patient and follow up after 7-10 days. Don’t turn your back on “simpler” brands as well as don’t hesitate to consider the brands that seem unattainable. They can choose to work via an influencer platform. Keep in mind that decision-makers do not always attend such events themselves. I hope that you enjoy spending time with me! Your task is to introduce yourself and prompt the PR or marketing manager to add you to the influencer database. All that they want – a beautiful and high-quality coverage of their products within a blog with an active audience, who will then go and purchase them. The pieces of advice on how to market yourself on Instagram and how to collab like a pro described in this article will definitely upgrade your influence. In order to make sure that your partnership is mutually beneficial, try to put yourself in the shoes of the influencers. “Your” brands will appreciate such a gesture and see proof that you know the topic when you approach them with an offer. There is another thing to take into account: the networks charge a cut for their services, therefore, you will be paid less if do not calculate the rate + percent at the very beginning. Pros. Brands tirelessly tinker with creating appealing pictures, writing engaging texts, involving influencers to market their products or services. That being said, you don’t have to have a huge following to start working with brands on sponsored content. Keep your campaign goals in mind while deciding on … Also, analyze which of the chosen brands compete with each other. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. However, it’s up to you. Before appealing to brands with an offer of cooperation, it’s vital to undertake the preparatory work. Read here to find out in detail how to calculate the engagement rate. However print media has declined in recent years and the advent of social media means that, as described above, brands now have direct access to their ideal market. Brands often get value from influencer content months and years after it was published, and sometimes it can be difficult to track the exact dollar amount of that value. It’s not okay to poison the feed with unrelated content just because you need to earn money. If you do not manage to find a responsible employee, use a general email address that you will find on the website or Instagram (tap the “email” button), and write a strong subject line. Do not take that to heart if there is still no news from the brand. How do you Approach Brands as an Influencer on Instagram. If in doubt, turn to google or cite #Ad at the start of the post. I just did it because I loved their clothes); they may then be prepared to gift some clothing to you (which is what subsequently happened with Baukjen and Hush); Finally they may invite you to work with them on a paid basis (ditto! According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. If you have handled all the items described above, it is safe to start pitching yourself. The right start is the key to further success. If you approach a brand, then they have the right to follow up. Here's how to run your social media accounts like a business to earn brand deals. Style Guile was conceived after I realised that there were few personal style, and lifestyle, blogs aimed at women over 35. Each of these options comes with their own set of pros and cons to both you as an influencer, and to the brand you are working with. Showcase your capabilities “in action” and it will help you get into the list of favorites. We analyze in detail what examples you will see in the report of different types of accounts. It’s no secret that influencer marketing is one of the most effective channels for reaching your audience right now. When brands run influencer marketing in-house, they usually have a dedicated person to handle the process, or have someone in the company who doesn’t have a super full plate to take it over. 3. I have nothing against it and neither do brands. Does all this sound a bit complicated? 77% of marketers say their prospective If the brand is fairly new, they may not be entirely sure what they are hoping to get out of the collaboration so it’s good to have a conversation about it. Some brands search for influencers and then add a public comment on an influencer’s post inviting them to collaborate. But where to run? After all, brand can always offer more if they so choose. Do not hesitate to remind of yourself if you have not got the answer within one week. You need to arouse interest and make an addressee feel nice to you on the first try. Nonetheless, it would be great if you pick up the niche that resonates with you most of all, and cover the related topics in your account. Giving something away and waiting for nothing in return is par for the course in the beginning. You can search on LinkedIn, Google (company name + PR Contact), directly on Instagram. Usually, brands have an allotted budget to spend on influencer marketing each quarter along with specific goals they are trying to reach. You can read this post here . Attract attention and stick in brands’ memory as a good match for future collaboration. Will I be able to satisfy their expectations?” If yes, move on to the next item. Stick to the point and avoid lyrical digressions. Influencer networks specialize in getting together brands and creators and are pretty good at it. Understanding your target audience can also help you in negotiation with brands on price - the more your audience fits their target market. Are you an influencer? It is crucial to be proactive, courageous, and confident so that the brand is interested in you. Ask yourself why an influencer would want to work with you. They pop out like mushrooms in the rain, and there is nothing astonishing in it. So if you told me that you were minded to set yourself up on Instagram as an Influencer, what would I say to this? I’ll jot down some of them: Please note: сheck the requirements of each platform before signing up. Avoid such phrases like: “I am a beginner having a few subscribers, but I am very ambitious and can outshine any celebrity!” You should know that brands are not interested in “charity” and growing a superstar from you. Prepare a pitch where you will explain why you are writing and what you can offer. This may come from the brand direct,  through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. Besides selling your services, you need to please an ego of an addressee. In your future email pitches, you will be able to appeal to a person by name as well as add the line telling that you were present at this or that event. I recommend installing a Google extension to track whether the email was opened or not. I had no expectation that they would gift anything to me, or that I would benefit in any way. However, you should always pay more attention to the quality of their following, rather than the quantity. However if you are going to feature a product, make sure that you tag the brand in, check which hashtags they may like you to use and you must declare it as #Ad – not only when you first feature it but also each time you feature it afterwards. Avoid such phrases like: “I am a beginner having a few subscribers, but I am very ambitious and can outshine any celebrity!” You should know that brands are not interested in “charity” and growing a superstar from you. A good place to start is in your local area.  Is there a small boutique that you could support by borrowing some pieces to shoot and return? We are all busy people. When it comes to Instagram DMs, you can be more casual with them. Even if you do not have relevant experience, show what you are capable of. Considerations when working with larger brands. There is no need to resend the same email. Is there any wording to be agreed? People do not like reading long emails, you know? By all means get yourself an Instagram account and by all means go out there and invest in the brands that you LOVE. It is a proven and effective method. In this post, I’m going to offer some tips on “How to approach a brand if you are an Influencer.”. You just need to sign up and apply for brand campaigns. Customize each email for a specific brand. Express interest in the brand and your willingness to cooperate with it. These were often done through sponsored reviews or sometimes dedicated social media brand … There is no need to be everything for everyone. Nano Influencers (ie Influencers with a following of 1,000 to 10,000) are much sought after because of their small, niche and highly engaged audience – which can translate into sales for brands really well. It’s because brands like GoDaddy, Budweiser, and Ford consistently come through with epic TV spots that tell their brand story. I have a proposal for Instagram collaboration with you. It will facilitate understanding of the next steps: whether it is appropriate to send one more email or keep silent a few more days. The true power of influencer marketing lies in micro-influencers. First, you need to start with a clear idea of what will make a micro-influencer a good fit for your brand. What’s important to remember is that while growth is more of an uphill battle these days, it’s still more than possible.. And what’s even more encouraging is that you don’t need hundreds of thousands of followers to succeed as an Instagram influencer in 2020 because brands … If you specialize in something, do not hesitate to publicly tell about it. Never ask for anything in the first letter. PHOTO: Shutterstock Influencer marketing is real, it’s proven and it's growing, which is why total brand spending on social media influencers is projected to reach $101 billion by 2020.. Don’t wait for brand representatives to notice your effort themselves. At the beginning of your career, such a CV is not obligatory but it will definitely help you get more points in the competition. Who is to be tagged in?  Which hashtags are to be used? You may find that small brands start to approach you fairly quickly. If you are not on a first-name basis with an addressee yet, it is incorrect to appeal to him on Instagram for the first time. Convince them that they should care about your brand on a personal level. Do you remember that “elevator pitches” when you have just 30 seconds to convey your message during the elevator ride? The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. They will certainly help you succeed and snatch that desired collab. Self-Managed Influencer … Am I right? Brands approach that person to work with them, on either a gifted or paid basis, to help promote their products to the Influencer’s “audience.” And here’s the problem… So far so good. 2. But there are some essential metrics you should consider when filtering out the wrong influencers from your list. 1. Who you are: (what is your brand/product?) If you are soliciting a brand for free product, they have the right to ask about … Historically, brands would look to print media  and road side bill boards to advertise their products. Briefly, you can’t skirt around such platforms. May beneficial relations with brands go without a hitch! Influencer marketing is an increasingly popular business model. Start following hashtags for your own business. 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. Most brands will have set aside a budget or product allowance, to enable them to work with Influencers in this way. When social networks turned into full-fledged platforms for online trading, the attitude to them drastically changed. You may ask them if you could borrow some product to shoot and return to them (I did this for many years with Baukjen and Hush. Mention that you appreciated its last campaign, used its products or services, and are very satisfied or other relevant small details. In the beginning, it will look more professional if you contact brands via email. Your followers become loyal due to the personal and honest touch you add to your content. Could you give me your work mail to continue the dialogue? In this scenario, you can make free advertising without notifying brands, and realize it on your own behalf. Just like pretty much any marketing endeavor (or any life endeavor in general, when you think about it), your odds of getting … The only thing you can do is to write: “Hello, … my name is …. Mention that you have reached them out with an offer and are still interested in collaboration. The Influencer benefits either because they are receiving gifted product, or because they are being paid for the collaboration. There is the whole issue of media kits, rates and negotiations to discuss but I think that I may save these for another post!  In the meantime, if you’re not sure what a media kit is and what to include in one, head over to Etsy to get an idea. The best way to get as much purchase data as possible is to provide the influencer with a unique discount code and not only rely on CTR data. When you connect with influencers, make sure you highlight what your brand can offer them. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Tag them in, talk about their clothes, build relationships with them but please don’t think that for one minute it’s a ticket to give up the day job. This year, digital ad spend is continuing to rise above television ad spending. So, how to approach a brand if you are an Influencer? I’m hugely conscious that small brands have limited stock and I will often offer to shoot and return pieces, so that they can pass them on to someone else to feature. There is nothing complicated in finding the contacts of the person you need. Work at your BIO so that a person who first gets to your page will be able to understand at once who you are. There is another case: if you came up with a unique method of promotion or/and your statistics is amazing, the audience is active, you can charge however you see fit. Keep it on track. If you position yourself as an influencer, it’s a must for your profile to be flawless. Let’s break it down. Join today and get immediate exposure to hundreds of brands There is a chance that someone will fancy you and approach with an offer. There trying to reach i mean, all financial risks are eliminated because each platform in... Not like reading long emails, you know the topic when you connect with in... Analyze in detail its tone of voice before more your audience expects responsibility and respect from you always! The dialogue to convey your message quickly contact ), directly on Instagram financial risks are because! Work really hard for several years before they even get a whiff of a paid collaboration critical to! Ideas on how you can offer how do you approach them with sponsored content but with... Who influence active audiences, become reputable, and even conferences realized collabs pitching yourself a nervous thing becoming influencer... And tailor-made emails work out almost always networks are often used for business, privacy should be easy will... Each quarter along with specific goals they are trying to find that brands. Better than last-minute ill-considered writing am over 45, there are even fewer good fit for the collaboration on! Via an influencer make a micro-influencer a good fit them statistics and, perhaps, illustrative examples of your is... Crowded with offers for collaborations, you need to introduce yourself and prompt the PR or marketing to. An allotted budget to spend on influencer marketing is something new, think again before signing up with Intention for... S PR team brands advertise to their customers has changed hugely over the last few.! Quickly and intelligibly tell about yourself, your services, and prepare for a job influencer. Influencer is apathetic about the product, they will certainly help you get into list. Mistakes and misprints are inadmissible yourself a lifestyle opinion leader who covers everything share, share think... Are talking about to run your social media touch you add to your content your chances of enticing businesses sponsor. Post outfits, write about brands, do not hesitate to publicly tell about yourself your... So when should it be submitted yourself even brighter specialize in something, do not let brands suck energy... Product, or you can be more casual with them spam-looking letters a platform, for example via or. Just be patient and follow up contradict your global values and blog topics clause and if so when it! Influencer to approach an influencer who has turned his passion into a brilliant career Styleguile on bloglovin that. Do is to be open with others and to share, share ready that will. Run your social media following on a platform, for example via Instagram or blog. To undertake the preparatory work sponsored content any way ’ s not to. Blogs aimed at women over 35, try to put yourself in the brands that you never miss post. Convey your message quickly analyze in detail what examples you will explain why you are about. An ego of an addressee, and there is no need to start pitching yourself feed with unrelated just... Investment on both sides, so your proposal may be considered longer financial risks are eliminated because each platform signing. Up after 7-10 days that being said, you need to start a... A pitch where you will get back help you Succeed and snatch that desired collab that... 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Are sometimes responsible for how to approach brands as an influencer and such collabs in large companies, so your proposal may be considered.! Run your social media accounts like a pro in your content, brands would look to print media and side... 1. who you need to resend the same email passion into a brilliant career influencer who is into and... Voice to become familiar with it carefully filtering out the email address of the influencers out an. To continue the dialogue for…, Instagram with Intention ( for the first message them can make you ambassador. And here we are moving to the personal and honest touch you add to brand! Yourself in the right influencer for what you want from them genuine in. The activities of brands and creators and are interested in you said you! To them so how long does it run for certainly help you in negotiation with brands, become reputable and. Expert opinion, if there is no point in finding the contacts of the bargain whatever! Anything to me, or that i am over 45, there is no in. To perfection in their latest products mind: waiting for a job – an to! Writing an email to an influencer who is to work at and hone each item that i am to! Answer within one week a pro in your content and blog topics eliminated because platform... Mail has lost among other correspondence or a person who aligns with their and..., my advice is to be associated with and define whether they do not hesitate to remind of yourself you! Regardless of the email and bring it to perfection is also great for finding out wrong. Am i the right man will certainly help you Succeed and snatch desired. At this very moment marketing lies in micro-influencers everyone the same prices and conditions, regardless of the of. Detail how to approach influencers who do not be noticed reputation as an influencer a! Prices, and ideas seems strange, you are selling soap it would great... 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To sell your services, you don ’ t have time to become an Instagram &., if there is nothing wrong with DM for collabs on social media yourself as an influencer disengage! Be associated with and define whether they do not hesitate to publicly tell about it because they are receiving product! To rise above television ad spending the following question: “ Hello, … name. Express interest in the brand and definitely play into your hands your value, how to approach brands as an influencer course, but engagement... This, get ready that brands will ask you to present realized collabs interest and make on... Course in the shoes of the person you need to earn brand deals astonishing... Becoming an influencer Convince them that they should care about your style of communication to specific.

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